GeBe to launch exclusive collection on Asos

London - Turkish maternity wear label GeBe is set to launch en exclusive collection for online retailer Asos later this month. The move marks the label's debut into the UK market and push into Western Europe.

The collection, which was inspired by the top Spring/Summer 2017 trends, offers a refreshing take on 'nursing in style' and aims to offer mothers and mothers-to-be fun, feminine styles suitable for pregnancy as well as nursing. “We are really excited about the exclusive launch of GeBe," said the maternity team at Asos in a statement. "It’s great to see some very cleverly designed styles that can be worn through pregnancy and beyond with discreet nursing functionality."

Founded in 2005, GeBe is currently the leading maternity and nursing apparel brand in Turkey. "We found a gap in the market for affordable, fashion forward nursing styles, and are delighted to have designed an exclusive collection for such an aspirational and global leader," added Huseyin Bulak, Director at GeBe. The maternity brand opened its debut store in Turkey back in 2006. Since then it has expanded across Eastern Europe to Asia, Russia and North America.

Photos: Courtesy of GeBe