Geox new partnership

Footwear label Geox and Belle International signed a strategic partnership for exclusive distribution in China. The Italian brand announced to team up with the leading shoes retailer in the Public Republic of China, for the exclusive distribution in the country.

The new partnership is set to establish Geox as a leading casual footwear brand in the Chinese market opening over 200 Geox point of sales by 2010 and also building brand awareness. Geox founder and Chairman Mario Moretti Polegato commented: "Through the cooperation with Belle International, the leading shoe retailer in China, Geox will introduce its innovative products to customers who love fashion and comfort for their feet.

Geox mens, womens and childrenscollections combine breathability benefit with the finest Italian design and the highest quality materials. As millions of consumers have chosen Geox for themselves and their families, I am confident that many Chinese will appreciate our products.”