Get Intimate With George

Supermarket chain Asda is to launch it's own intimate range. Designed by Michelle Mone, who invented the Ultimo Bra, the George brand will see a sexy boost with a new lingerie line.

The new collection, simply called Michelle for George, will be available exclusively in Asda and its standalone George stores from this week. The Wal-Mart owned retailer said the launch 'adds a luxurious underwear range to George at fantastic supermarket prices'.