Giambattista Valli x Seven For All Mankind

Premium denim meets Paris haute couture in the latest collaboration collection from denim label Seven For All Mankind.

The US denim brand, which was acquired by VF Corporation in 2007, will be working with Italian designer Giambattista Valli to create a collaborative spring collection, which will offer high waisted jeans, feminine tops and a bomber jacket. “It’s an opportunity to offer a unique, fresh point of view to our customer,” said Barry Miguel, president of Seven For All Mankind to WWD.

“Mr. Valli resonates with an international audience. He’s a leader right now in his segment if you think about the new world of designer and couture.” Seven For All Mankind has worked with a number of designer in the past, but Miguel adds that the label does not employ a fix time schedule when it comes to collaborations, only teaming up with another creative “when there’s something or someone that seems exciting and appropriate.”

The collaborative collection, which is set to retail between 350 dollars and 650 dollars, will be launched in two separate installments. The first will hit all stand alone Seven For All Mankind stores and selected wholesale retailers mid-February and the second sometime in May. The debut half of the collection will be offered in roughly 60 Seven For All Mankind stores around the world, and close to 76 selected department and wholesale stores. The second half the launch will be be distribution among a wider selection of stores.

The first part of the capsule collection contains seven pairs of high-waisted skinny jeans, available in seven shades of matte pink and red denim, and have been named 'Lipsticks.' The jeans will be accompanied by a minidress, shorts, jacket as well as a sleeveless and flared top. The second part of the collection offers seven pairs of high-waisted jeans, both skinny and flare in seven shades of blue, ranging from neon hues to lightly bleached colors, adorned with white lace denim. The launch will also include a pla suit, bomber jacket and peplum top.

“Our customer wants to be involved in the world of fashion, and this is something that will excite her,” added Miguel. Although the collaboration collection is a one off launch, Miguel did not rule off future collaborations with Valli. “We really enjoyed working with Mr. Valli. He’s incredibly talented; he has a fresh vision.”