Giant to launch for A/W 2005

Remember the fashion label Giant from the mid-nineties? The company, which speaiclales in party wear, was bought last July by property developer Ian Rosenblatt. Rosenblatt aims to reintroduce it the brand to independents and department stores next season.

Managing Director David Finlayson told Drapers: "there is nothing out here with the fun factor which has a British signature. Giant is not as trend-driven as Kookai or Morgan. It is younger and sexier than Karen Millen at lower price points. It is similar to brands such as All Saints and Nolita."