Giles Deacon joins Designers at Debenhams

London Fashion Week designer Giles Deacon is to launch a high-street collection with department store Debenhams with a 26-piece line for autumn/winter 2015 under the retailer’s contemporary Edition range.

Deacon, who has previously collaborated with high street retailers New Look and Ann Summers, is the latest designer to join the Designers at Debenhams ranks, joining Savannah Miller who was added earlier this month, and his collection will sit alongside current Edition designers Preen, Todd Lynn and Abigail Ahern.

The 26-piece collection has been inspired by a 60’s and 70’s feel and comprises of elegant coats, embellished knits, feminine blouses and sophisticated evening dresses as well as tailored trousers and statement figure-flattering trapeze skirts. Signature pieces include the fit and flare coat, the bow print maxi dress, the horse print trapeze dress and tux jacket and trousers.

The collection remains true to Deacon’s playful style and appetite for grand-scale glamour, and will range in price from 45 to 180 pounds, similar to other Edition designer collections. The Giles Deacon Edition collaboration will also add a further nine designers in time for Christmas.

Debenhams adds Giles Deacon collection to Edition range

Commenting on his latest high street collaboration, Deacon said: “The woman who wears my clothes has a playful style and loves to dress up. She is fearless yet light hearted, and when she puts on a piece of clothing on I want her to feel amazing as well as make heads turn.

“I feel like we have made a collection that is true to my signature style and I am excited that we have been able to deliver a luxury look and feel at high street prices.”

The range, which will be fronted by model Daisy Lowe, will launch into five stores next week as well as online.

Debenhams group trading director, Suzanne Harlow added: “We are delighted that Giles has come on board as a designer for the /Edition range at Debenhams. Giles is the perfect candidate to join the /Edition concept which offers designs from cutting edge talent.

“His collection complements our existing Designer ranges with an offering that is younger and features contemporary pieces with Giles’ characteristic design twist.”

Deacon launched his first collection under the Giles name in 2004 and was named Best New Designer at the British Fashion Awards the same year, and in 2006 he was awarded British Fashion Designer of the Year. The designer has also worked for Bottega Veneta and Gucci.

The Designers at Debenhams portfolio also includes exclusive collections from Henry Holland, Jasper Conran, Julian Macdonald, Jeff Banks, John Rocha and Matthew Williamson.

Images: Giles Deacon for Debenhams