Giorgio Armani Design Car

Coinciding with the start of Milan Fashion Week, Mercedes Benz and Giorgio Armani announce the start of a new joint cooperative venture, the initiative being the creation of the Mercedes-Benz CLK Giorgio Armani Design Car.

The idea for the collaboration has arisen following on from the successful start of Mercedes Benz's sponsorship of the five city world tour of the Guggenheim's Giorgio Armani - A retrospective exhibition. The tour began at Berlin's Neue Nationale Gallery in May this year, and will open next a London's Royal Academy of Arts on October 18th.

The Mercerdes\Armani design car brings to life Mercedes legendary automotive design and Armani's distinctive approach to style in a way that uniquely demonstrates the synergy in philosophies. Armani's concepts in designing the color and material for the Mercedes-Benz was to bring back that sense of handcraftsmanship that one associates with vintage car, thereby creating a modern, timeless and ultra-elegant vehicle.

Dr. Joachim Schmidt, Executive Vice President, Mercedes Car Group, states of the collaboration: "Design and style clearly dominate both our worlds, which, in our opinion provides a fundamental and inspiring basis for promising collaborative initiatives.