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Giorgio Armani unveils New Normal ads

By Kristopher Fraser

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New York - Giorgio Armani's first campaign for his New Normal line is here. The line, which is Armani's new women's wear range, includes classic pieces infused with that signature regal Armani aesthetic. The collection officially debuted in Giorgio Armani stores this month.

For the first fall 2015 collection, the company dedicated an entire campaign to them which will appear in the July issues of multiple international fashion magazines. The campaign was shot by fashion photographer Sølve Sundsbø, with Kati Nescher as the signature campaign model. The campaign was shot in black and white, and features Nescher in the brand's new signature coats, suits, and men's sartorial elements.

With several other successful lines, including Armani Exchange, Armani Collezioni, Emporio Armani, and Armani Prive just to name a few, Giorgio Armani should be poised for their usual level of success with this collection. "It will show how I think today's women should dress," Armani said about New Normal at a press conference back in March. "The idea is to start from classic designs to create a new classic. It's a collection meant to last, which will be renewed as we go but will remain rooted in the classic style."

Giorgio Armani