Gisele the face of RED

Brazilian supermodel Gisele has come out of seasoned retirement to be the new face of RED American Express Card. The model, who has posed for every trend from D&G corset dresses to Balenciaga motorcycle bags, says she is most proud of her recent ads. The campaign for Red, according to Style magazine, is the only reason the model came out of a season of retirement: "I had decided I wasn't going to do anything," Gisele said. "But this was so great -the whole idea - I have to do this."

Sine Red was first launched with Bono and Scarlett Johansson back in February this year, the awareness has been growing steadily. What seized everyone's attention was the cooperating labels such as Gap, Emporio Armani, Convers, American Express, were saying buy what you like, knowing a percentage of your purchase will help someone along the way. Red, however, shouldn't be mistaken as a charity, says a spokesman for the campaign. Rather, it is an economic initiative that aims to deliver a sustainable low of money.