Green Lamb launching activewear collection

Green Lamb, known for its women’s golf clothing, is launching a new women’s performance line with TV personality and fashion model Jodie Kidd.

The Green Lamb Jodie Kidd Performance collection will be available in the UK from April, exclusively online with House of Fraser, and will focus on function, fashion and fit, to appeal to “fashion conscious consumers who want high performance clothing.”

In addition, it is hoped that the collection, which includes racer back tops, pants, leggings, hoodies and a bag, will also fill a gap in the market between mass market sportswear labels and luxury high end brands.

Peter Dwyer, Green Lamb marketing director, said: “Having studied the UK market we noticed a serious lack of brands catering for women’s fashionable performance clothing. Almost everything that was available was either from a very large sportswear brand or expensive luxury brands, with very little in between.

“Green Lamb Jodie Kidd Performance Collection aims to fill that gap in the market with performance clothing specifically designed to perfectly fit British and Irish women.”

Commenting on her collection, Kidd added: “We focused on 3 key features when we first sat down to work on this collection - Function, Fashion and Fit. We kept returning to all 3 of these key elements for every single style.

“I’ve known the Green Lamb brand for a long time and to be collaborating on the launch of this Performance Collection is a real thrill.”

Prices for the Green Lamb Jodie Kidd Performance collection range from 40 to 50 pounds.

Image: Green Lamb Jodie Kidd Performance Collection