Gucci Fashions Up iPod

Gucci is now offering a designer carrying case for Apple's popular iPod digital music player. The logo'd case, which comes in Gucci's signature colours beige and ebony or green and red costs approximately GBP140. In The States the fashionable carrying cases have almost sold out.

One question, though: the iPod design looks great as it is. Why hide its innovative design with double G logo fabric?