Gucci girl forever sexy
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Yesterday the new creative director of womenswear for Gucci, Frida Giannini, revealed her first solo effort. The new cruise collection for 2006 was, by all accounts, a hit and proved that the Gucci girl remains sexy.
The show was heald at the Gagosian Gallery in New York in the searing heat, but the floaty dresses kept the models looking cool and gorgeous. The look and the ambience of the show was reminiscent of a luxury yachting cruise.
"She is a woman that enjoys life and has access to amazing locations and food," bride-to-be Giannini told FashionWeekDaily. "I see this woman on a cruise in the Mediterranean sea, enjoying her life. She wakes up in the morning and steps out with her diamond studded sandals in hand, ready for the day." Ah yes, just another average day in the life of the super-rich Gucci clientele.
Giannini looked to the history of the fashion house for inspiration. She included the famous logo, the horse-bit and the Jackie-O brand of glamour and combined it with the look of the Amalfi Coast in the 60s. "I worked with a lot of the Gucci history in this collection. The silhouette, though, is new. We used a lot of short dresses and flat sandals for the evening, which is quite unusual for us. But at the same time, we played with the fabrics and prints; I think the past of this brand is very important to never forget," said Giannini.
The look of the first half of the collection was nautical, while the second half called on the Positano look, inspired by local craft traditions. Accessories also played a big part in the new colleciton and the editors at the show raved over them. "I loved them," Vogue senior accessories editor Danya Unterhalter said of the shoes, bags and jewellery. "I thought the chain black sandals and the classic yet eclectic Jackie-O shape that's being redone was divine. It was a refreshing resort fashion show." Time Style & Design editor Kate Betts said: "I think Frida made a very good first impression. It was very item-y, which is what resort should be."
"I'm quite happy," Giannini said of her first collection and her future at Gucci "We're seeing a new Gucci woman emerge. So far this is only a glimpse."