Guoman Hotels goes couture

Fashion designer Aimee McWilliams has been commissioned to create a capsule couture collection for the Guoman Hotels. The brand of luxury hotels across central London, choose the label to represent the unique hotels within its portfolio. The designs will communicate the individual style, character and history of the four hotels, which together make the Guoman collection: Charing Cross, The Cumberland, The Tower and The Royal Horseguards.

To celebrate the collaboration between Guoman Hotels and Aimee McWilliams, the collection will be unveiled during an exclusive event hosted at The Cumberland Hotel in London on 7th April 2009.