Gwen Stefani to launch Harajuku Lovers

Singer Gwen Stefani is adding another fashion range to her name to be called: Harajuku Lovers: A Fatal Attraction to Cuteness. The collection, for women, men and kids is to be a more accessible version of her ready-to-wear range L.A.M.B. which is scheduled to be shown during New York Fashion week in September.

Expect clothes to be cut from supersoft grinded or enzyme-washed cotton and fleece. Edges are raw and hemlines extended to add to the slouchy, street-informed, borrowed-from-boyfriend look. With the exception of intimates, which consist of underwear, camis, bras and drawstring lounge pants. The graphics and allover prints of the two first groups draw directly from this year's hit songs and videos from Stefani's platinum-selling solo effort "Love. Angel. Music. Baby."