London - Actress Gwyneth Paltrow has launched her own fashion label inspired by pieces she has “worn, loved, and never been able to replace”, which is on sale via her Goop fashion and lifestyle website.
On the Goop website it states that the 'Goop Label' will introduce “carefully crafted essentials” each month, with the handful of pieces being produced in limited runs, and made in the same Italian factories as luxury brands such as Azzedine Alaia, Proenza Schouler, and Dries Van Noten.
Goop doesn’t state that the actress has designed the collection herself, rather she has inspired the pieces adding that the fashion and lifestyle website has collaborated with some of its “most talented friends”.
Launching with Edition 1, the September collection features a tailored tweed jacket, which Goop is calling a “timeless suiting staple”, cut from luxurious Italian wool and silk-blend fabric, with the description adding that it’s the “perfect year-round” jacket.
The other “essential” items include wide-leg culottes, a chambray button-down shirt, and a classic “G. Tote”, a simple white cotton tote with leather detailing. Each month the brand will launch up to five limited edition "elevated basics”, with the ethos “buy now, wear now, keep forever”.
Commenting on her debut collection, Paltrow said on the Goop website: “I’m a real suit girl, and September, to me, connotes getting back to work, getting back to your life and buckling down.
“I was very inspired by English schoolboy grey flannel suits—but with a feminine spin. I love culottes: I think they’re really flattering with high heels, and really versatile, either paired with the coordinating blazer or with a sweater or blouse.”
Prices start at 195 dollars for the chambray shirt, while the blazer is 695 dollars.
In the past Paltrow’s Goop has collaborated with established fashion brands including MiH Jeans, Stella McCartney, and Michael Kors.
Images: Goop website