Gwyneth Paltrow new face of Estee Lauder

Estee Lauder has signed Oscar winning actress Gwyneth Paltrow for a new fragrance launch next Spring. Gwyneth will star in a new print and TV campaign for the 10th anniversary of the Pleasures fragrance brand, then Lauder makeup and, finally, as the face of a new fragrance product next spring, a new version of White Linen.

The actress said this would be her first appearance in beauty advertising, although she was in an ad for a Christian Dior handbag in the late Nineties. Paltrow said she had no qualms about doing commercial work because over the last few years highly regarded actresses, including Halle Berry and Nicole Kidman, have been pitching products.

The print ad has been shot by the photographer Mario Testino.