- Kristopher Fraser |
With gay pride month fast approaching, brands have begun capitalizing on the LGBT pride parades that will be going on all over America. H&M has launched a line of rainbow colored and LGBT pride inspired clothing titled "Love For All", including t-shirts, jackets and socks for men and women. Slogans like "pride", "united", and "equality" are featured on several items. Dress shorts with sequins in different colors and a baseball cap that says "equality" also makeup the collection.
“We hope that the H&M Love for All collection helps everyone celebrate love and equality,” said Andreas Lowenstam, head of the label’s men’s wear design, in a statement.
In the spirit of philanthropy, H&M will be donating ten percent of retail sales to the United Nations Free and Equal campaign against homophobia and transphobia.
While H&M once ruled as the king of fast-fashion, lately competition from other fast-fashion retailers has been tough and the company has seen a slump in sales for the first time in years. The company has been working on overhauling strategies to ameliorate declining sales, including launching a couture collection based on celebrity dresses and using consumer data to customize what it sells to individuals in stores.photo: courtesy of the brand