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H&M debuts "Love For All" collection

By Kristopher Fraser

22 May 2018

Fashion

With gay pride month fast approaching, brands have begun capitalizing on the LGBT pride parades that will be going on all over America. H&M has launched a line of rainbow colored and LGBT pride inspired clothing titled "Love For All", including t-shirts, jackets and socks for men and women. Slogans like "pride", "united", and "equality" are featured on several items. Dress shorts with sequins in different colors and a baseball cap that says "equality" also makeup the collection.

“We hope that the H&M Love for All collection helps everyone celebrate love and equality,” said Andreas Lowenstam, head of the label’s men’s wear design, in a statement.

In the spirit of philanthropy, H&M will be donating ten percent of retail sales to the United Nations Free and Equal campaign against homophobia and transphobia.

While H&M once ruled as the king of fast-fashion, lately competition from other fast-fashion retailers has been tough and the company has seen a slump in sales for the first time in years. The company has been working on overhauling strategies to ameliorate declining sales, including launching a couture collection based on celebrity dresses and using consumer data to customize what it sells to individuals in stores.

photo: courtesy of the brand
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