Hanro expands

Lingerie label Hanro of Switzerland is looking to further develop its NOS range. Following the successful results in 2009’s market environment, the company is focusing on its strong basics range and loyal key customers. Maintaining this key customer base is a priority for Hanro, hence the manufacturer decided to expand the NOS range with a new line called Moments.

The Moments collection will be launched in autumn offering feminine, everyday lace lingerie in SwissCotton Premium® quality. Furthermore, for the 4th delivery date in October 2010, Hanro will offer new Cotton Superior styles as well as seasonal luxury winter underwear as part of the Silk Cashmere range.

The Silk Cashmere range both for him and her showcases classy, warming winter lingerie and home wear for relaxing and lounging around at luxury level. The idea to produce high-quality textiles dates from 1884 when Hanro was launched. The company registrated its trademark in 1913 and is currently one of the largest European lingerie and leisurewear manufacturer.