• Home
  • News
  • Fashion
  • Hardy Amies In Retail Makeover

Hardy Amies In Retail Makeover

By FashionUnited

loading...

Scroll down to read more

Upmarket fashion brand Hardy Amies is to refurbish its flagship store as part of a retail makeover. AIM-quoted Hardy Amies has reported a 13 per cent reduction in operating losses to £496,000 in the year to the end of December.

Chief executive Tim Martin said: "We are very pleased with the progress we have made during the year, and are now in a position where the investment in retail and new licensing agreements will secure the future growth of Hardy Amies." With a strategy to limit costs and focus on top line growth, Martin said that management accounts for the half year to the end June 2005 show total retail sales up 32 per cent.

He said: "This is encouraging as licensing sales follow successful retail sales and the rebuilding of the brand. This is the first significant increase in across-the-board retail sales at Hardy Amies since 1997 and I anticipate that our retail sales growth will continue to be strong.

"To support the retail sales early in the second half of this year we will be refurbishing both the menswear and womenswear boutiques within 14 Savile Row and introducing a new menswear bespoke service." BMB, one of the largest owners of concession space in UK department stores, has become the brand's new menswear licensee, and plans to retail and wholesale Hardy Amies ready-to-wear menswear from next summer. In addition, a new Hardy Amies fragrance for women will be available in fragrance and cosmetics retailer Space NK's stores from September.

Hardy Amies