Harrods celebrates 'Way In' 40th

This month 'Way In', Harrods cutting edge department is celebrating its 40 th anniversary. Customers can expect a series of limited edition products from brands such as Sass & Bide, Jean Shop and Fender and receive presents with any purchase from Mikey, French Connection, Karen Millen. Coast offers a necklace and earring set with any purchase over 150. All packed up in the limited edition shopping bags with the redesigned Way In keyhole logo.

The young fashion department Way In targeted on 16-30s year old and was launched on 7 th June 1967 . It stocked trendy men's and womenswear, shoes, jewellery, cosmetics, greeting cards and books. To appeal to a younger crowd Way In had its own juice and sandwich bar with live DJs playing records, which were available in the music shop.

Ten years later the department made the headlines with stocking the bound breaking French string bikini. In 1987, architect Eva Jircna revamped the fashion floor with modern neon lighting and a high-tech interior. The last two decades American brands proved to be very successful and a wider range of labels like All Saints and Warehouse were offered on the shop floor.

For its 40 th anniversary Way In hosts several events for its costumers. On August 25 th Karen Millen's new collection is showcased and on September 6 th a celebration evening is taking place in conjunction with fashion magazine Glamour, featuring live DJs and the latest collections.