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Harvey Nichols launches "Could I be Any Clearer?" Christmas campaign

By Vivian Hendriksz


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Harvey Nichols has launched a new Christmas campaign, named “Could I be Any Clearer?” to ensure its customers they get exactly what's on their wish list this holiday season, following its highly successfully "Sorry I spent it on myself" campaign last year.

The British store department group has introduced a series of personalized Christmas cards which let their customers be very specific in concerns to their holiday wish list. Shoppers can now go online and design their own holiday card, which can be tailor made to contain details of the exact gift they would like to receive from the cards recipient.

Harvey Nichols is also offering a generic paper version of the cards for sale in store, which tells its recipient that the sender would like “a designer outfit from Harvey Nichols that'll bring traffic to a standstill,” or “a little designer number from Harvey Nichols that'll make all [their] mates sink to the floor and weep with envy,” for Christmas.

The premium department store has teamed up with advertising agency Adam & Eve DBB once again to create an online short film, which shows a niece using the card to inform her well meaning elderly aunt what she would like for Christmas.

The paper cards retail for 6 pounds for six generic cards and will be sold in all UK Harvey Nichols stores in the run up to Christmas.

Christmas Campaign
could i be any clearer
Harvey Nichols