Harvey Nichols trials Like2Buy on Instagram

Harvey Nichols has joined the likes of Ted Baker, US retailer Nordstrom and Forever 21 by offering a shoppable Instagram feed, by trailing Curalate’s like2b.uy platform.

With more than 167,000 followers on Instagram, the department store is looking to cash in by directing shoppers who receive inspiration from its Instagram feed to product pages where the items can be purchased.

The platform has been used by other retailers to translate their social media engagement on Instagram into direct traffic, as the photo-sharing site doesn’t allow direct links on individual photos just in the profile section, which is where the like2b.uy link features.

Current items that Harvey Nichols has shared on its Instagram includes a statement pair of Raf Simons trainers, a MSGM jumpsuit, quirky Charlotte Olympia clutches, and Manolo Blahnik heels.

Commenting on the trial, Kerem Atasoy, head of digital marketing at Harvey Nichols, said: “We know Instagram attracts the most engagement on social, so we’re currently trialling like2b.uy, which enables customers to shop through our Instagram feed, taking them from inspiration through to purchase with just a tap.”