Heidi Klein opens 2nd London boutique

Heidi Klein, W11's dedicated year round holiday shop, is reaching out to SW1 with their second London boutique opening, spreading a little holiday heaven to all those jet set travellers. 257 Pavilion Road brings you a paradise of luxury holiday essentials for women, men and children from bikinis to bags, flip-flops to kaftans and beach towels to sunglasses.

The 3,000 sq ft shop, twice the size of their Notting Hill branch, is spread over two floors. Interior designers Hosker Moore Kent Melia have created a relaxing and calm atmosphere in which to shop - the use of stone, sand, raffia and bamboo give you a taste and feel of your holiday to come. The sumptuous sofas provide a comfortable rest for those to take it easy while their partners are selecting their perfect holiday gear.

Advice on fittings and sizes will be on hand from owners Heidi Gosman and Penny Klein with a personal shopping service in the privacy of your own dressing room. Should you be buying for a friend, there will be a gift-wrap service or to bring the scent of summer in to your home at any time of year, there is the Heidi Klein 'Coconut Beach' scented candle.

The ground floor will be dedicated to the womenswear collections with exclusive swimwear from Vitamin A, Shay Todd, Kristina Ti, Capucinne, Susan Elizabeth and TNA as well as the Heidi Klein Own Label range of bikinis, costumes, cover-ups and maternitywear. Children will be able to choose the cutest and most adorable pieces from Melissa Odabash, Skirt and Vilebrequin.

Stepping upstairs to the first floor brings you to the dedicated area for the mens collections with something to suit every modern man including ranges from Blanc Bleu, Vilbrequin, Blue Man and Heidi Klein's Own Label. On this floor you will also be able to get buffed and polished in the Heidi Klein beauty salon with a variety of pre-holiday preparation treatments including waxing, facials, tans and manicures for both men and women.