Henri-Lloyd launches women's fashion footwear

Henri-Lloyd, the heritage sailing brand, is launching a new women's fashion footwear collection. Spanning eight styles in a multitude of colourways, the collection is deemed to be modern and sporty, a bit like the brand itself. According to the company's commercial director, Graham Allen, the women's line is very much a response to consumer and retailer demand, and as well received when unveiled at Bread & Butter recently. "It is a really exciting move or us and is a natural extension of our existing men's footwear business," says Allen.

Hailed as Wardrobe Staples for actively minded women, the new collection is designed to encapsulate Henri-Lloyd's spirit of adventure, but with a feminine twist. Laid-back styling and clever detailing (including sailcloth stitching, handwritten logos and contrast piping) are designed to complement the existing ready-to-wear range. The collection is designed to target a female mindset rather than a female demographic and pinning the Henri-Lloyd team down to a particular age group can be tricky, according to the brand. The new launch is paired with the ongoing development of Henri-Lloyd's existing men's and technical footwear lines, where the spirit of adventure is very much alive.

The company prides itself on its pioneering styles, aiming to product the highest quality products with strong functionality and design. Ongoing involvement with the BMW ORACLE Racing team has helped further cement its technical marine roots with fashion. The design team has been given the freedom tot push boundaries and break new ground to produce a truly remarkable shoe. Outside the UK , Henri-Lloyd's biggest export markets are Italy , Sweden and the USA . The brand is available in 2,006 stores in 23 countries worldwide.