High street designer launches GIVe chain

George Davis, the high street fashion designer behind Next, Per Una and George at Asda, has named the locations of the first seven stores of his new GIVe chain, that will open in October.

As well as stores on London's Regent Street and on Glasgow's Buchanan Street, Mr Davies will open in some of the UK's largest shopping centres; Liverpool One, Bristol's Cribbs Causeway, Sheffield's Meadowhall and Kent's Bluewater.

A branch will also open in Kingston, Surrey. All the openings are set for the first few weeks of October. Mr Davies is in the final stages of securing the sites.Mr Davies is also in talks to sell the products through six UK and two Dutch department stores.