Highest body confidence among baby boomers as sales of string bikinis soar

New data shows that women who have made more trips around the sun are the ones likely to bare more skin in the sun. Baby boomers are busting out their bodies on the beaches like no other group according to Clearpay. The online Buy Now, Pay Later payment service found that women born between 1944 and 1964 are purchasing string bikinis at a higher rate than any other generation, surpassing Gen Z with a 245 percent increase in sales year-on-year. For comparison, Gen X and Millennials have been responsible for increases in purchasing of the barely-there bikini of 140 and 110 percent respectively.