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Hiroshi Fujiwara capsule collection for Louis Vuitton arrives

By Kristopher Fraser


Hiroshi Fujiwara's collection for Louis Vuitton is anticipated to be a sellout. Thousands of shoppers lined up outside the Isetan Men's store on Tuesday night and Wednesday morning to get their hands on the special capsule collection he designed for Louis Vuitton.

Fujiwara is known to many as "the godfather of Harajuku fashion," in addition to being an accomplished hip-hop DJ.

For the collection, Fujiwara collaborated with Louis Vuitton men's artistic director Kim Jones on a range of ready-to-wear items including shoes, accessories, and four limited-edition versions of the brand's Monogram Eclipse bags. The color palette is a minimalist black and white, and the items carry the logo of Fujiwara's own label, Fragment Designs, along with the Louis Vuitton logo.

Price points for the collection range from 1742 dollars to 2676 dollars. All the merchandise is sold exclusively at the pop-up store Isetan, which will be open through July 19.

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On Tuesday night at 8 p.m., fans of Fujiwara and Louis Vuitton began lining up, and with two hours to opening time the line wrapped around the block. The first 400 people in line were able to draw tickets which dictated when they would be able to enter the store. Those who weren't able to get in the first day were anticipated to have waited over night to get in the second day. The limited edition items are expected to sell out within three days of the pop-up's opening. Items from Louis Vuitton's fall men's collection are also available in the store.

“I’ve known Hiroshi since I was probably about 19. I used to work for someone in the U.K. that was one of the people that imported his brands. And I’ve just been a huge fan of his ever since I was that young,” Jones said to WWD. “He’s really popular, not only in Japan but everywhere — he has the Midas touch, and I just thought it would be really cool to do something with him because he’s been one of my heroes since I was a kid and one of the people that inspired me to be a designer.”

Hiroshi Fujiwara
Louis Vuitton