Hom celebrates a decade of HO1

HOM, the French men's underwear brand, is celebrating the 10th anniversary of HO1! The famous pants, known for their 3D design horizontal front opening, revolutionized men’s underwear with their unique practicality, comfort and support features. To mark this special anniversary, HOM teamed up with Selfridges and is offering customers an exclusive chic and sparkling birthday gift box, including a bottle of Lanson champagne and a Collector’s Edition of the HO1 pants in black microfibre with a champagne bubble print and golden waistband.

HOM, which hails from Marseille, was founded in 1968 offering style and innovation to a much forgotten arena of men's fashion. In 1976 the company created the HOMIX, the first briefs requiring no elastic waisband, using an exclusive and very comfortable fabric mixing lycra, cotton and polyamide . The design proved to be an innovation as they were invisible under light coloured trousers.

Last year HOM launched its vintage collection, a range of underwear inspired by the shapes that brought the brand its early success.