Home of Alfred Dunhill

There’s no place like home, and there’s no such thing especially created for the discerning gentlemen. British luxury label Alfred Dunhill is launching the Homes of Alfred Dunhill in London, presenting a global concept committed to advancing the pursuit of male indulgence. The London Home will be located in the heart of Mayfair in the Bourdon House, formerly residence of the Duke of Westminster. The grade two listed building will represent the British heritage of the Dunhill brand.

The retail area will be set over three floors, featuring menswear, leather, accessories, gifts, gadgets and gizmos. The second floor reflects personal retreats with a Discovery Room – housing custom menswear and leather, a spa, a traditional gentleman’s barber, Alfred Dunhill apex products and an exhibition area. The basement will accommodate a private cinema and a lounge area with cigar keeps. There will also be two Dunhill customised Bentley Continental Spurs on hand for VIP customers. The London Home will be personified by Alfred’s, Alfred Dunhill’s inaugural private members club.

On September 16th the official launch is taking place and international face of Dunhill, Jude Law is among the expected guests.