Hugo Boss launches kidswear

For SS09, Hugo Boss will launch its first ever kidswear collection on trade fair Pitti Immagine Bimbo in Florence. The German fashion company will debut the collection as part of the Boss Orange leisurewear line.

The new collection is for girls and boys aged between 4–15 years. Boss Orange Kidswear will feature 100 various styles for each gender in sizes 4–14, includes shoes in sizes 1.5–6 and textile accessories. Hugo Boss is looking to distribute the collection twice a year internationally. Its price point will position equivalent to the Men’s and Women’s Collection within the up-market segment.

The Boss Orange was created in 1999 in order to establish an additional platform for leisure-menswear next to the classic Black The creative signature for all Orange styles are by Italian designer Andrea Cannelloni. From June 27-29, the kidswear range will be shown in the Padiglione Cavaniglia.