In Picture: Fashion fuses with Photography at BCapital

Fashion and photography have shared an intertwining relationship since photographer Edward Steichen was dared to shoot designer Paul Poiret work as fine art in the early 20th century. Driven by the direct relationship between the human body and creative expression, this culmination continues to fascinate both designers and photographers across the globe.

Therefore the organizers behind Colombia's latest fashion event - BCapital - thought it was only fitting to ask famed photography Ruven Afanador and avant-garde designer Olga Piedrahita to come together and created a unique performance piece in honour of the occasion.

"Their presence at BCapital, as two creative minds coming together to strengthen the artistic form, marks the opening of an event especially created for Bogota, a city that loves and breathes fashion," commented Inexmoda. "Their performance denotes a historical moment for the story of Colombian artistic history."

Together Afanador and Piedrahita created a live-performance piece, which combined cinematography, photography, music, theater and fashion. During the live-performance, Afanador shot 50 portraits of individuals within the fashion industry, including Piedrahita, whilst the designer herself and her design team crafted garments for the shoot. Outside of the performance area, projections of the ongoing shoot and fashion films by both Afanador and Piedrahita were shown to the audience.

Piedrahita's ensuing collection was later presented to BCapital visitors during a fashion show, whose creative direction was inspired by the baroque minimalism favoured by Afanador. This was also reflected in the garments shown, which were produced from both natural and synthetic fibers resulting in modern silhouettes and cuts.

"With these disruptive experiences we seek to reconnect the capital with its creative industries, by creating memorable and historical moment the public in Bogota within their local fashion system," added Carlos Eduardo Botero Hoyos, Executive President at Inexmoda.