In Pictures: Boohoo unveils Paris Hilton collaboration
Boohoo has co-designed a summer collection with Paris Hilton, which draws inspiration from fashion style in the early 2000s.
The 70-piece collection includes a range of ready-to-wear and swimwear that recreates Hilton’s favourite trends and fashion moments, including animal prints, slinky metallics, palm prints inspired by her home town of Beverly Hills, “all pink everything”, and slogan pieces that boast her famous mottos like “That’s Hot”.
Key pieces includes a palm print maxi dress that looks inspired by the plunging Versace number J-Lo wore to the Grammys in 2000, a chainmail crop top, a ‘That’s hot’ tracksuit, a high shine metallic mini dress, and a ‘Lit’ slogan embellished swimsuit. Everything in the range retails for under 100 pounds.
Carol Kane, chief executive and co-founder, Boohoo.com, said in a press release: “We’re excited to announce our latest global partnership with American celebrity, Paris Hilton. Paris is everything the Boohoo girl is and we can’t wait to have her on board with us for summer.
“Shot in her hometown of Beverly Hills, Los Angeles, the campaign embodies all the fabulous trends from the early 2000s that Paris Hilton is best known for, giving a nod to her own style that we think our customers will really love.”
To bring to life the collection, Boohoo shot the campaign in Los Angeles at a private home in Beverly Hills, styled by Sammy K, and photographed by Charlotte Rutherford, with Hilton posing with her famous dogs Diamond Baby and Princess, as well as featuring throwback elements such as flip phones, a vintage pink convertible, and flashy accessories to complement the full Boohoo looks.
Hilton’s collaboration with the fast-fashion retailer follows the global partnership with actress Zendaya earlier this year who launched a 90s inspired collection. The online retailer has previously collaborated with Jordyn Woods, Charli XCX, Stella Hudgens, Chantel Jeffries, Sailor Brinkley Cook and Elisa Johnson.
Images: courtesy of Boohoo