- Vivian Hendriksz |
London - Swedish fashion retailer H&M has launched its fourth 'Close the Loop' denim collection today.
The limited edition collection consists of women's wear denim made from sustainable cotton. Inspired by vintage denim look, the six-pieced collection consists of recycled fibres which have been collection over the years by H&M's in store Garment Collecting Initiative with I:CO.
“Inspired by the return of vintage denim on the streets and social media, our aim is to capture the sentimentality of much-loved denim pieces but put a thoroughly modern twist on it. And, of course, we’re thrilled that the whole collection contains recycled cotton,” said Ann-Sofie Johansson, Creative Advisor at H&M.
The sustainable denim collection features three different styles of jeans, a midi-skirt, wide-leg dungarees as well as an oversized jacket. Prices for the collection range from 29.99 pounds for the skirt to 39.99 pounds for a pair of jeans. H&M's Close the Loop collection is now available online and in selected stores.
Photos: H&M Close the Loop, courtesy of