In the name of fashion

According to the upmarket London deparment store Harvey Nichols, most of us would give up toilet paper for the sake of a designer handbag. At least, that is what it will advertise in a new campaign in which it celebrates a number of its best offerings as worthy of any sacrifice.

The campaign is presented as a calender. March is the month in which you may eat baked beans every day in order to be able to afford a pair of gorgeous Christian Louboutins. April will see you giving up toilet paper to be able to buy a Luella bag and May will have you sitting at home every night to save up for a Martin Margiela jacket.

Says Julia Bowen, marketing director of Harvey Nichols: "The campaign taps into a real insight of the priorities of the young fashion lover of today who will do anything to get the latest must-have item." Perhaps, but at the expense of personal hygiene? I don't think so!

www.harveynichols.com 31 March 2005