Influencer Posts: Authentic or Deceptive Endorsements?

London - When we see Brazilian supermodel Gisele on a speedboat in a Chanel advertisement, there is no doubt she was hired to do a job. There aren't many consumers who would think a Chanel campaign would not involve paying those who make it or star in it. Even a Tweet from Kim Kardashian, where she praises the daily usefulness of a hair removal device, will not elicit a surprise to find out she has been paid to endorse the brand. But there are grey areas in new social media arenas such as Instagram, Snapchat and Twitter, whereby 'influencers' are endorsing products, but there is no mention of these influencers receiving remuneration for their posts.