Interactive chart - Chanel tops list of China's most powerful fashion and lifestyle brands

London - French luxury fashion house Chanel has been ranked as the most powerful and influential fashion and lifestyle brand in China, for mid-to-high end consumers, according to a new data from Luxe.co. With a total score of 95.8, Chanel surpassed competitors such as Louis Vuitton and Gucci to secure the number one ranking.

The report ranks the top 100 premium fashion and lifestyle brands for middle-class to high-class consumers in China using multiple data streams. The rankings listed by Luxe.co are based on detailed anaylsis of annual sales from China, mentions and searches carried out on social media platforms and search engines, follower numbers on social media platforms, as well as results from an online survey of 964 relevant Chinese consumers.

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