Is fashion's love affair with Instagram in danger?

On the heels of the revelations that Cambridge Analytica used the fashion preferences of Facebook users to manipulate them politically, with sets of data revealing that Vogue readers and Abercrombie & Fitch shoppers were considered to be more liberal and open-minded than customers who liked Wrangler, we’re more suspicious of social media than ever. Facebook’s shares and market worth have plummeted during this rocky year for Mark Zuckerberg. A Pew survey of U.S. residents, showed that 44 percent of respondents between the ages of 18 and 29 had deleted the Facebook app from their phone in the past year. But examining family values, as Instagram is owned by Facebook, will the Clarendon-filtered bloom leave the rose there too? Data deep-dives are happening to us while we innocently scroll through cappuccinos, sunsets and shoes, and every click leaves an incriminating trace so that our handheld devices are becoming more like monitoring bracelets.