Is H&M really as 'green' as they seem to be?

Swedish fast-fashion giant Hennes & Mauritz has been hard at work establishing its reputation as an environmentally friendly, affordable yet sustainable brand. In its latest marketing campaign, named 'Close the Loop,' H&M encourages consumers to recycle their unwanted garments. The fashion retailer also launched a competition, named the Global Change Award, which will award innovation ideas which protect the earth’s resources within the fashion supply chain.