It's a small world after all

If you're ever in the area the latest name in the Scandinavian style stakes to watch out for is BENEATH.

The Swedish store, which features a mix of high fashion with sports and street wear, has moved to the island of Kungsholmen. It now occupies an old photography lab in an old industrial building at Fridhemsplan. This new environment creates the perfect backdrop for a collection of brands that are at the cutting edge of fashion.

The store features an even balance of both Scandinavian and British brands for men and women, as well as a compact selection of international brand names. The assortment reads like a representatives list for a Mock UN congress.

Scandinavian brands include the Danish Peter Jensen and Henrik Vibskov, and the Swedish Midnight Division and Behnaz Aram. German brands Bless and Acronym are also included in the mix. The UK is represented by Kim Jones, Trickers, Tonite, Goodenough UK and Umbro by Kim Jones.

Further to this the store carries US apparel and accessories brands, such as Nike Edge, Priceless, aNYthing and Stussy Custom-made. Edwin and PLAY represent the Japanese contingency, while Mini waves the Australian flag. BENEATH also offers an exclusive range of sneakers, including Nike, Visium from Japan and Umbro by Kim Jones.

In addition to apparel and accessories, BENEATH also provides a selection of independent magazines as well as interesting things found on their travels such as Amos Toys, art books and independent mix CDs. Furthermore, the interior will change every six months and BENEATH will play host to art exhibitions on a regular basis. The store's décor was created in association with UK illustrators Andrew Rae and Chrissie McDonald.