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J.Crew donating to skin cancer charities

By Danielle Wightman-Stone

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Fashion

American fashion retailer J.Crew is donating a portion of the sale price of every men’s and women’s swimsuit sold during the month of May to support skin cancer research, up to a total of 25,000 dollars.

Coinciding with Skin Cancer Awareness Month, J.Crew is partnering with Melanoma Research Alliance and The Skin Cancer Foundation to raise vital funds and raise awareness of skin cancer research and prevention, as well as to highlight the importance of sun protection.

J. Crew president and creative director, Jenna Lyons said: "We've decided to support skin cancer research and prevention for Skin Cancer Awareness Month because it affects everyone. And it doesn't hurt to know you're giving back and getting a new suit you love for the beach. We're counting the hours to summer, but no one wants to be counting sunburns."

All J.Crew swimsuits are designed with UPF 50 sun protection and each piece goes through rigorous hands-on testing, such as being dunked in salt water and chlorinated water and receiving hours of UV exposure. The J.Crew swim collection has nearly 100 different styles, which are available online and in-store.

Image: J.Crew

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