Jack Russell's quality service

Independent clothing retailer, Jack Russell opened its second store in Oakland and integrated a special retails system to offer excellent customer services. Jack Russell Clothing is an 18 month old British menswear fashion brand selling a broad range of quality clothing and is positioned to challenge labels such as Ralph Lauren. The new store features branded menswear and accessories ranging from polo shirts to knitwear and boxers. All design and manufacturing is controlled in-house and Jack Russell is all manufactured in the UK and Europe.

In order to effectively manage back-office operations, automate tasks and allow staff to keep pace with customer demand, Jack Russell worked closely with Microsoft Gold Partner Syscom PLC to implement Microsoft Dynamics™ Retail Management System RMS in their store. Syscom is dedicated to providing business wide integrated software applications to small and mid size companies.

“Microsoft Dynamics RMS not only gives us visibility into consumer trends and buying habits, it also allows us to control and set-up promotions easily within the store. Our simple item coding system means we can automatically print relevant barcode labels when new product lines are launched,” says Andrew Thomas, Managing Director of Jack Russell.

The store will complement Jack Russell’s e-commerce website in making their new breed of clothing available directly to the public and integrates Jack Russell’s retail system.