Jack Wills to sponsor Bath Rugby

Fashion and lifestyle brand Jack Wills has been appointed as the official formalwear sponsor for Bath Rugby team.

The deal marks the first time that Jack Wills has joined forces with a major professional sports team, although it has history of supporting University Varsity rugby teams of the universities of Oxford and Cambridge where Jack Wills was official apparel partner, providing match kit for The Varsity Match, the annual rugby union fixture played between the teams.

As part of the agreement, Jack Wills will supply clothes for all Bath's players and support team, including current England international players Anthony Watson, George Ford, Jonathan Joseph and Dave Attwood.

The initial sponsorship is set to last for 2 years and Jack Wills has specially customised its shirts, chinos and coats, tailoring them to each player, alongside producing its signature Bridgenorth boxer shorts in Bath colours.

Commenting on the sponsorship, Pete Williams chief executive of Jack Wills said: "Bath is a great top flight team and I'm extremely pleased to have developed this partnership to provide official formalwear to the entire squad.

“At Jack Wills we have long been associated with sports teams and more recently have started to work with and back the next generation of British athletes and sporting stars as part of our ‘Fittest Brits’ initiative.”

Image: courtesy of Jack Wills