Jacoby to sell Bogner

Having added German lifestyle brand Bogner to its stable, the Jacoby Partnership will be entering the menswear market for the first time. Prior to this, the brand was distributed in the UK by Parkers.

According to Drapers, Jacoby will start selling Bogner's women's wear, men's wear and premium skiwear in for autumn 2006. The firm's director Curtis Jacoby aims to have 50 accounts with high-end department stores and independent stores in the UK. Currently that number is less than 10.

Jacoby will also distribute Bogner's diffusion line Fire & Ice, which consists of casual wear for men and women, and board wear. The prices are lower than the main line, with £20 for a polo shirt and £69 for a jacket. While the main line is currently available at Harrods, Fire & Ice will be sold at department stores like John Lewis.

The Jacoby Partnership distributes the brands Pleasure State, Jobis, Riani, Via Appia, Seidensticker and Jets.