Jaeger sees profits soar

High street retailer Jaeger saw sales climb 16% to £82.2 million, according to Draper's Record. With careful range planning and revamping its fashion offer, the 132-store retailer saw profits soar, further boosted by international expansion and its online boutique.

Jaeger chief executive Belinda Earl said: "We are delighted with another year of increased sales and profit. We are committed to ongoing investment in the Jaeger brand. Our plans for expansion continue, particularly overseas. Showing at London Fashion Week in February was an important milestone in reaching new customers."

Earl added: "Looking ahead, we have another important year with continued investment in our store portfolio through openings, refits and entering new markets. We have recently launched our new reward card and continue to expand the product offer to broaden the appeal and reach of Jaeger."

The cornerstones of Jaeger’s collections are its coats, tailoring and knitwear; the majority of which are made from luxurious yarns and natural fibres such as wool, cashmere, camel hair, silk and angora. True to the brand’s British heritage, the collections incorporate traditional fabrics such as pinstripe, herringbone, tweed and plaid.

Jaeger’s signature colours are black, ivory and navy with strong highlights that compliment the brand’s monochrome classics. Each collection is influenced by the seasonal catwalk trends and often contains archive-inspired pieces that have been developed and contemporised.