Jaeger trading up 12%

Iconic British fashion brand Jaeger has announced an increase in profits and expansion plans for the year to 28 February. Trading was up 12% over last year and Jaeger Online, the company's second most successful store, accounted for 5% of total sales and delivering to 29 countries. A new Flagship online store to be launched in Autumn 2010.

The company is continuing its UK expansion with 2 new stores planned in Liverpool One and Milton Keynes and opened 10 concessions, including Harvey Nichols.

Significant expansion planned in key international markets: Europe, Middle East and North America – including Galeries Lafayette, Nordstrom and Ogilvy.

Belinda Earl, Group Chief Executive of Jaeger, commented: "Continued investment in Jaeger has delivered improved profit performance, despite last year’s challenging economic environment, with current sales ahead by 12% on last year. The increase in Jaeger’s UK and international portfolio and the new online Flagship store underpins our future growth. In addition, our existing customers will have more choice through the expansion of Jaeger London – increasing both the product range and the number of stores in which it is available and we will be appealing to new customers through the launch of Boutique by Jaeger, in Autumn 2010."