JAM extends to menswear

After the success of the last Jam event welcoming 370 exhibitors and just under 10,500 visitors, the fashion fair is extending to menswear. The portfolio of segments exhibited so far included denim, sportswear, streetwear, young fashion and accessories will launch the new platform in July 2009. A high-quality stand system has been especially developed for this new JAM.MEN segment that can be geared to exhibitors’ individual needs. The compact package and stand concept come complete with furnishings, clothing rails and service elements.

On the concept Sebastian Klinder, partner of the organising munich fabric start exhibitions GmbH, said: “When we started developing this concept for JAM a good two years ago we had already given a lot of thought to further steps for expansion. We wanted to wait for the new trade fair at the interface between denim and sportswear to become established and well positioned before venturing forth into further segments of the market. Many sector representatives approached us lamenting menswear’s current lack of effective 'homebase' in the German exhibition landscape. We intend to change this with JAM.MEN.”

In view of the current economic climate as a whole, JAM is looking to provide a both pragmatic and clearly calculable business, and order trade fair platform.