Jason Wu partners with Woolmark

London - New York-based designer Jason Wu has been named as The Woolmark Company’s ambassador to help promote the use of Australian merino wool.

To celebrate his ambassador role, Wu visited wool-producing property in Australia to experience the merino wool fibre first-hand, as well as sit on the judging panel of the International Woolmark Prize in Australia and American finals in this year’s award.

In addition, Wu will be tasked with find new ways to incorporate Australian merino wool into his collections. His upcoming spring/summer 2017 collection, which will be showcased during New York Fashion Week in September, features a number of certified Woolmark pieces, as Wu highlights “trans-seasonal apparel, unrestricted by the limits of the four seasons”.

“Merino wool has always played an integral role in my designs,” explained Wu. “Yet partnering with The Woolmark Company really allowed me to further explore and develop wool for summer. What my spring/summer 2017 collection does is push the boundaries with conventional seasons, creating year-round luxurious pieces, which I could achieve by working with wool.”

The Woolmark Company managing director Stuart McCullough, added: “Jason’s meticulous attention to detail and innovative vision makes him a perfect partner to demonstrate the timelessness and versatility of Australian Merino wool.

“We have already seen Jason's unique take on wool in his autumn/winter 2016 collection, where the tidy parameters of his brand unveiled a serious wardrobe with a luxurious overlay.”

Image: courtesy of The Woolmark Company