Jasper Conran opens his first hotel

London - Fashion designer Jasper Conran has opened his first hotel venture in the heart of a Marrakech, Morocco, which includes his design touches as well as antique furniture, lights and even art from his own collection.

The L’Hôtel Marrakech is an updated 19th-century riad, originally part of the Caidal palace in the Medina, Marrakech’s city's centre and features five bedroom suites, a courtyard garden, and swimming pool.

Conran is a renowned designer who trained at Parson’s School of Design in New York. He produced his first womenswear collection in 1978 and was a founding member of the London Designer Collections, which was renamed London Fashion Week. His career has since expanded into designing menswear, fragrances, home, luggage, and collections for the performing arts. The property in Morocco marks his first hotel.

Inside the hotel, Conran’s design touches can be seen including the “simple” white-washed walls and striped interiors, which the hotel describes as “warm, soft, restful colours and unfussy decoration” to “give a relaxing feeling of charm and serenity”.

Jasper Conran isn’t the first designer to open a hotel, there have been a number of collaborations such as the Palazzo Versace hotels that features interiors and furniture designed by Donatella Versace, while Armani has properties in Dubai and Milan, and Karl Lagerfeld designed a new social area, swimming pool and dining space in Monaco's Hotel Metropole Monte-Carlo.

Images: courtesy of Jasper Conran