JD Sports announce partnership with M.E.N. Arena

Leading British sports fashion retailer JD Sports has announced a partnership with Europe's largest indoor venue, the SMG Europe managed M.E.N. Arena for 2010.

First opened in 1995 the arena, which is located within 60 minutes drive of 11.4 million people, played host to Mike Tyson’s UK debut fight, seen by over 100 million worldwide, and has hosted superstar acts such as U2 and Madonna stage concerts.

As well as having strong connections with sports fashion brands like Adidas Originals and Fred Perry, JD Sports has strong musical connections which include previous link-ups with Ian Brown and Doves as well as a current partnership with popular live music club Moho Live, and the M.E.N. Arena continuing to host the biggest names in music, comedy and sport since 1995, the exclusive footwear and clothing retailer is delighted to team up with the premier venue for the duration of 2010 onwards.