Jeans by Justin Timberlake

Justin Timberlake has launched his fashion label William Rast in the UK. Joining fellow musicians, Madonna, Kylie and P Diddy, the singer-cum-designer has added an extra accolade to his belt. Set up with his friend and business partner Trace Alaya, the casualwear label is on the measure up in the glossies and finally available in the UK.

William Rast's Spring/Summer 2007 "Street Sexy" collection is named after Timberlake's and Ayala's grandfathers, respectively. The rockabilly collection, which was inspired by the duo's Tennessee roots, features plenty of denim, vests, and short shorts, plus a few girly pleated dresses. According to the website, when you buy William Rast, you're buying comfort, quality and long wear. The collection is crafted with exquisite attention to detail and fabrics milled in the US, Japan and Italy.